Vitero Tiles looking to increase market share

HyderabadVitero Tiles, from the house of Aparna Enterprises, launched in 2017 to provide premium double charged vitrified tiles, recently completed one year of inception. The brand has seen growth over the past one year with revenue generation of Rs 75 crore from August 2017 to June 2018 and a quarter on quarter growth of 5 per cent.

Over the last one year Vitero Tiles has undertaken several government and private projects in Telangana, Andhra Pradesh and Karnataka. Some of the key government projects include APMSIDC, R & B, AP Integrated office complex, Gajwal Integrated office complex, APCRDA and APTIDCO Guntur.

Ashwin Reddy, managing director, Aparna Enterprises, said “We will soon be venturing into manufacturing of Glaze Vitrified Tiles (GVT) and Polished Glaze Vitrified Tiles (PGVT). Our aim is to continuously raise the bar of the Indian tile industry and provide our customers with something new to choose from as we grow.”

The Vitero Tiles facility at Peddapuram (near Kakinada) spread across one million sq ft has the capacity of manufacturing 15,000 sq mts of Vitero tiles every day. With a rapidly expanding distribution network, the brand is set to make its designs available all over the country.

T Chandra Sekhar, technical director, Aparna Enterprises, said “The continuous process of research and development in the raw materials and process enables us to produce innovative tiles that create a market trend. We are using high level laboratory equipment such as X ray fluorescence system to ensure total quality assurance of the raw materials used in manufacturing. And the fact that we source our raw materials from our own mines and that we purify them in our advanced mineral processing plant ensure we have total control of the quality. Our plans include introducing new variety of tiles under Vitero. Our focus is on strength, quality and durability of the tile.”

With the launch of new categories, Vitero aims to cover even larger share in the market. The Glazed Vitrified tiles which will soon be added to the portfolio offers options of making any type of design that is only possible in this type of vitrified tiles.

Amongst the existing double charged vitrified tile collection, Atlas, Georgia, Lithos, Georgia Royal and Mykonos cream are the most sought after shades, the company said.

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    Hyderabad: Vitero Tiles, from the house of Aparna Enterprises, launched in 2017 to provide premium double charged vitrified tiles, recently completed one year of inception. The brand has seen growth over the past one year with revenue generation of Rs 75 crore from August 2017 to June 2018 and a quarter on quarter growth of 5 per cent.

    Ms. Aparna Reddy, Director of AEL, had a conversation with Eenadu.

    AEL prides in having the largest market share in South India through a range of businesses in building-material products, such as RMC (Ready Mix Concrete), uPVC windows and doors, uPVC profiles, Tiles and Sanitaryware fittings.

    The Homegrown Boss Lady with Global Dreams.

    Plan. Prepare. Perform. Reads a flyer at the plush front office of Aparna Enterprises Pvt Ltd, Jubilee Hills. Aim. Act. Achieve. That’s the one next to it. Respect a woman. You’ve been brought to life by one. Let’s Double, reads another.

    Aparna Enterprises plans Rs 200 Cr Expansion.

    Aparna Enterprises Ltd (AEL), the building materials manufacturing arm of the Rs 1600 crore Aparna Group, on Wednesday(18-July-2018) said it will be investing Rs 200 crore over a period of three years in diversifying into new segments and expanding its existing facilities as part of the group’s plans to hit the Rs 2300 crore turnover mark by 2020.

    Aparna Group to manufacture premium tiles segment

    Aparna Group, a construction conglomerate manufacturing and fabrication of building materials, today announced to venturing into the manufacturing of premium tiles segment with a separate brand identity.

    Aparna Enterprises to commission Rs 320 crore tile unit by July

    Real estate company Aparna group is all set to commission a major backward integration project, a ₹320-crore tile manufacturing unit at Peddapuram in East Godavari district of Andhra Pradesh.

    Interview with Ashwin Reddy in an Architecture Magazine

    Aparna Enterprises is known for backward integration in sourcing good materials. As part of our strategy, we will be starting our own feldspar processing units. Feldspar accounts to 60% of raw materials we use in our manufacturing tiles and hence we want to make sure that we use good quality material.

    Inauguration of the Vitero plant by Nara Lokesh, IT Minister, Andhra Pradesh

    Aparna Enterprises, part of the diversified Aparna Group, has commissioned a Rs. 320-crore Vitero Tile manufacturing factory in Peddapuram, near the port city of Kakinada, Andhra Pradesh. The Group is in expansion mode and plans additional investments of Rs.1,500 crore to set up new tile factories in Rayalaseema and other regions. Nara Lokesh, AP IT Minister, inaugurated the plant.

    Foray into a long-winding concrete future?

    In what could probably a first of its kind initiative in the city, Aparna Enterprises, this week, did the largest concrete pour of 8500 cubic metres or a project of Dakshin Insfrastruture in the Financial District at Gachibowli.

    Choose AEL – Discover the Advantages of a Leading Building Materials Manufacturer

    Explore Aparna Enterprises Limited (AEL), a leading building materials manufacturer known for excellence and innovation. With top-notch offerings, sustainable practices, and a wide product range, we’re the preferred choice for architects, builders, and homeowners.

    Leading the Way – AEL, the Pioneer Building Material Manufacturer

    India’s rapid urbanization, demand from millennials and infrastructure development offer substantial opportunities for the building materials industry. Aparna Enterprises Limited (AEL), a leading building material manufacturer, meets the growing demand for high-quality and eco-safe materials.

    5 Reasons to choose Wooden Floor Tiles for your Home!

    While selecting the right flooring for your home, it is important to consider both structural and aesthetic qualities of the available options. Very few, like wooden floor tiles, have a flair for both! So, whether you are planning to redo your floors or get a fresh one, wood tiles are a smart and reliable option.

    Garden Tile Ideas

    There are a lot of ideas floating around all over the internet, to the point that they’ll confuse you. But, don’t worry, we’ve got your back. Here are the top 5 garden tiling ideas for 2018

    Casement, Slide and Fold or Sliding. What Should You Install On Your Balcony Doors?

    Balconies in a home are our safe haven. They are our paradise away from the blaring noises of the industrial units, neighbors, traffic and what not. It is the only place where we can get some solace and enjoy the picturesque view of the city or open lush green spaces. Hence it is prudent to design our balcony in the most iconic way possible.

    Composite Doors Vs uPVC Doors- Which Is Better For Your Home?

    When we search a perfect fit for our entrance or indoor doors, it is the look and the toughness that we primarily consider. As doors are an integral feature of the home, it is important you choose well. If you are on the lookout for different door materials, you must have heard about composite doors, uPVC doors & wooden doors

    Which uPVC Style Would Best Fit Your Home Windows?

    Windows hold a vital importance in every home. They are not just important for ventilation but also for making the house look more spacious and letting the sunlight seep in naturally.
    If you are planning to renovate your home or looking to renew your home windows, we have the perfect selection of uPVC window styles for you.

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