Progress with Passion, Ms Aparna Reddy’s Vision

 

Progress with Passion, Ms Aparn Reddy’s Vision

Why is Inclusion Important for businesses?

As a woman leader in the Indian business field, I truly think that an organisation’s diversity and inclusion are not just a moral obligation but a strategic necessity for the business’s success. Diversity contributes to a robust set of viewpoints, experiences, and talents in the team, which enables innovation and creative solutions for emerging problems.

Women, often underrepresented in leadership roles, bring unique insights that contribute to holistic decision-making. Empowerment of women through inclusion enables them to show their best qualities, to overcome gender differences, and to break stereotypes. A diversified workforce not only reflects the rich mosaic of society but also promotes flexibility in a business atmosphere with continuous changes.

On the other hand, inclusive practices not only improve a staff’s morale but also their productivity and commitment. The employees’ willingness to commit more towards the organisation’s prosperity is strengthened when they feel heard and taken into account. In this context, inclusion is a real game-changer when it comes to shifting the dynamic and positioning women for positions of leadership in every industry, with the eventual goal of businesses being run by women, even on the global level.

What steps can be taken to inspire inclusion in the Indian business landscape?

In the realm of building material manufacturing, inspiring inclusion requires a multifaceted approach. Companies can offer mentorship programs, workshops, and courses and train the leaders about the benefits of diverse perspectives, in the workplaces. As an organisation, we can induct women for more technical jobs and train them equally for niche engineering requirements. Once they conquer such techniques we must entrust them with respective responsibilities, with belief and with support, so that they get opportunities to showcase their unique achievements that will inspire others to follow as well.

The business associations and government bodies could shape the process by establishing policies that promote gender equality within business services. This could be done by granting tax breaks or other financial bonuses to business entities that show a clear intention to have women in top leadership positions.

Organisations, especially start-ups, must emphasise on an inclusive culture by offering equal opportunities to women entrepreneurs. Initiatives like establishing funding schemes for women-led startups, organising networking events for women founders, and providing startup incubators exclusively for this group would help to fill the gap. Established female entrepreneurs can also initiate such programs, provide mentorship and outreach, and guide the women wishing to start their own businesses.

By implementing such an approach we will not only promote a wide range of talents but also strengthen the development and vibrancy of the industry.

What’s your message for womenfolk across India, on International Women’s Day?

On this International Women’s Day, I want to send a message of resilience, empowerment, and unity to the incredibly strong women of India. Through this venture together to attain our ambitions and aspirations, let us be one while breaking the barriers and becoming inclusive. Embrace the uniqueness of yours, because they are the source of your significance. The collective force of women’s resilience and grit has the ability to forge societies. Let us keep backing each other up, pushing gender equality, and crafting an atmosphere where every woman achieves as much as she wishes. The power of our unity as women is beyond measure and as such, we look forward to a time in the future when everyone will appreciate and celebrate the immeasurable value women can create in various fields.

A Woman’s Vision Powering Progress

 

She believes that women are capable of anything in life and they should be given leadership and responsibilities in organisations since they excel at designing and conceptualising business ideas. She not only oversaw the company’s outstanding growth, but she also advocated for measures to increase the number of women in senior roles.

“My tenure at Aparna Enterprises Ltd. has been distinguished by a dedication to transformative leadership and an unwavering pursuit of innovation. After entering the organisation, I intended to instill a new perspective on our company and try to transform it to look beyond the immediate present. In 2012, I decided to open an urban outlet for kitchen and bath spaces in Hyderabad, which proved to be a watershed moment in our diversification efforts and demonstrated our commitment to meeting the market’s increasing expectations. Throughout the years, as we expanded our brand to include a variety of product such as Aparna Venster, Okotech, and Vitero Tiles among others, the brand evolved from a traditional ready-mix manufacturer to a large building material
conglomerate.”

“Another aspect I sought to change was the attitude towards women in leadership roles,
particularly the construction materials business. It was not only through my actions that I was able to break the norms of gen-der, but I also led empowerment efforts for women within our organisation.”

Budget 2024 Expert Call for Reducing The GST Charge On Essential Materials Such As Steel, Cement, Aluminium

“The government’s commitment to heavy investments in infrastructure projects, especially in tier-2 and tier-3 cities, is expected to boost the nationwide infrastructure. However, the increase in the price of raw materials such as cement, concrete, steel, etc. is impacting its rapid progress. As we anticipate the upcoming budget, it becomes imperative to address these rising costs strategically, ensuring that the national infrastructure development continues at a fast pace and aligns with international standards. Similarly, in the real estate sector, the rise in property prices, attributed to increasing construction material costs and repo rates, has significantly impacted housing demand,” MS. Aparna Reddy, Executive Director, AEL.

“Reducing the GST charge on essential materials such as steel, cement, aluminium and bringing the petroleum products such as Natural Gas, Diesel under GST and bringing petroleum products such as Natural Gas and Diesel under GST will relieve pressure on developers and contractors driving infrastructure growth in full swing. This will propel consumer demand in the real estate segment as well. Moreover, the government should encourage and foster domestic production of building materials that will bolster the self-reliance agenda and generate employment opportunities. A robust domestic production ecosystem will ensure a stable supply chain, ultimately benefiting the entire industry. Further, it is equally imperative to invest in research and development of eco-friendly construction materials and technologies to reduce the environmental impact caused by construction materials. Incentivizing the companies that adhere to eco-friendly norms with favourable policies will drive innovation in this critical area,” MS. Aparna Reddy, Executive Director, AEL.

 

Amalgam Style & Functionality: Make your Living Spaces Beautifully Personalized Today!

Satish has a vast successful career with 30+years of experience. He started his career with joining Murugappa Group as only non-engineer. Later he joined famous brand Jaquer and expanded its presence in South Asian market, African market and European market. In 2012, he joined Aparna Enterprises limited with high-end solutions of sanitaryware. He propelled the growth of the company with his extraordinary expertise in real estate and home décor sector.

In this vast world, each and every person of any age group has their own tastes, needs and preferences. Same old thing cannot be helpful for every individual all the time. After all, luxury is the ultimate, it will make dream for more. At this advanced age we need certain features to survive and get attuned with this technologically sound environment. For every individual, if luxury is there, the beauty of perfection is there. Now-a-days the structure of family is transforming, so there needs. The personalization is depending on the family and how they want their living spaces to be.

Right proportion of convenience and personalization play the major role in creating exquisite design within limited budget

Personalization is the key of the marketers to attract potential customers. By the virtue of data and technology the personalized marketing has crept into real estate market. After all, in today’s context without personalization nothing can move forward.

Interlinking of Personalized Spaces & Budget

1.Trendy designs should be more functional rather than just being a showpiece. It should have an operational value, deliver elegance, and enhance the beauty of a space wherever it is fixed. Today, we get a wide market to scan and choose materials and we can refer designs online from different designers and can manage our budget-friendly elegance.

2.Personalized spaces are more effective & efficient and sometimes costly or cost-effective.  Not everybody can afford luxury brands like Armani, Mercedes, and BMW.

3.Some people who are very much particular about the money they are paying for making their home luxurious and some are very much particular about their budget. So, making a perfect space for the dwellers is very important within the prospective budgets. Designers are playing key role here to convert your living space aesthetically elegant which reflects vibrant at the same time relaxing mode.

Role of Designers & Architect in combining Style & Functionality

1.In today’s context, budget is very important for any individual, and again it varies from person to person depending on their pay-scales and incomes. It is very important to balance functionality and chic & luxurious style in limited space in urban structure.

2.Budget sometimes can rise and go down according to the needs of the individuals. If you need best of the best brands in your homes, lavish and aesthetic design, definitely you need to increase your budget.

3.Starting from fabric, floors, shades and materials everything is designed according to the preferences, where any individual can mix and match products according to their needs. Actually, prior getting into the construction and renovation for your homes, each family needs to discuss their needs and preferences to finalize the respective budget with their designers and architects.

4.Here the designers and architects play crucial role, to guide the individuals in budgeting and cost-controlling while building their dream castle. Convenience plays the major role in creating minimalistic design within limited budget.

Trendy Living Spaces Styles to Fit the New Generations

1.Trendy designs should be more functional rather than just being a showpiece.  Firstly, it should have an operational value. Besides, it should deliver elegance and enhance the beauty of a space wherever it is fixed. Today, we get a wide market to scan and choose materials and sometimes, we can refer designs online from different designers and can manage our budget friendly elegance. Not everybody can afford luxury brands like Armani, Mercedes, BMW, and they are very much particular about the money they are paying for making their home luxurious. Experts are there who can guide the homebuyers with perfect matched product according to their budget. Designers are playing key role in converting living space aesthetically elegant which reflects vibrant at the same time delivers relaxing mode.

2.In today’s modern era, people wants their home to look perfect which reflects graceful and chic interior which can charge up their day long exposure to exhaustion at their working place. For a home, living room is the heart of the house. People always want their living room to be designed uniquely. Now-a-days, Classical themed designs are hitting the top spots in the trending list. Apart from that, contemporary abstract aesthetic designs are also high on demand. Sometimes, fusion of the two is also working well with the interiors. Classical designs are little time taking and costly designs which needs expert craftsmen, while contemporary designs are affordable, time saving and easily adoptable.

3.Three important aspects of designs are Floors, Doors and windows, and Fixtures. Choosing right material for the floor is very crucial as it reflects the whole space, proper position and designs of doors and windows is also important as it drives the amount of light coming inside the space, fixtures like bathroom essentials or lightings put an exquisite attractiveness to the space. In modern and contemporary style black and white dominate the color palette, with some faded shades of blue, red, among other prime colors.  Then comes the wall shades and curtains which makes the whole design look complete. Each design has its unique characteristics, flavor, finish, and experience, and interior styles.

4.Modern home design uses neutral colors to elevate the sense of functionality. Contemporary home décor is characterized by jute and textured wood, modern curved lightings, curved edged sofa and shining surfaces. Bohemian style is a fusion which includes antique aesthetic décor like metallic items, hand-woven fabrics of bright colors.

Home Interior Boosting Mood, Health & Well-being

1.Thought process of each individual is different and it is quietly based on their moods. When it comes to a home, it should reflect a feeling of love and care besides having elegance.  The colors and textures that surround the residents deliver the appropriate vibration which satisfies and uplift the mood and ambience.

2.On the other hand, cluttered spaces and closed spaces without having a little space for air and light to pass can deliver a negative vibe and depress the mood of the resident. In modern and contemporary style, black and white dominate the color palette, with some faded shades of blue, red, among other prime colors.

3.Minimalist Designs uses neutral colors with simple and necessary furniture and fixtures with no extravagant decorations. It boosts the sense of modern functionality and elevate mood of the dweller.

Final Note

To make your dream home budget friendly, uniform thinking should be there in each individuals of the family. They should talk to an expert in the field and take the preferences and comfort upfront and create personalized fusions. But before opting for a fusion we should check whether the elements have co-relation between them, otherwise the whole look will not look complete. Different set of fusion should be adopted for commercial and residential, as purpose of both the building is quite different.  This modern era is consistently witnessing a sea change in every sector owing to science and technology. The modernized way of approach is enhancing the hygiene factors and transforming our lifestyle more smart and advanced. For example, AI generated faucets work using AI sensors, remote control curtains, automatic showers do not need a physical touch to work properly. In the upcoming years, more innovation will come and merge with existing technologies like AR, VR, AI, and create a revolution in the field of real estate and interior design.

 

Ökotech seeks to capture 25% share of uPVC doors and windows in north India

The uPVC segment in India is observing a yearly growth rate of 7%-12%

Aparna Profile uPVC Doors and windows

 

Aparna Enterprises has further expanded into the North Indian market with its uPVC brand, Ökotech, and the company is set to increase its domestic footprint to 200 markets. Ökotech seeks to capture 25% market share of the uPVC doors and windows segment in North India over the next two years.

 

The uPVC segment in India is observing a yearly growth rate of 7%-12%. In North India, there is a distinctive demand for customisable and environment-friendly uPVC products that can be attributed to a real estate market of largely stand-alone or independent homes. Additionally, there is a growing demand pipeline from high-rise apartments. Aparna Enterprises has effectively tapped into this market with Ökotech that produces uPVC doors and windows as well as profiles.

 

Aparna Reddy, executive director of Aparna Enterprises, said, “The Indian real estate market is expected to grow more than 12-fold in the next 25 years. This has created a spike in demand for quality building materials that can help develop strong, sustainable and environment-friendly buildings that stand the test of time. We are determined to support the country’s infrastructural and real estate needs.”

 

Mahesh Choudhary, president and CEO, uPVC Division of Aparna Enterprises, said, “In order to meet the increasing requirements of uPVC doors and windows, we are working towards improving our current production volumes by 70% by the beginning of next year.”

 

Aparna Enterprises growth for FY24

National, August 2023: Aparna Enterprises, India’s fastest growing building materials manufacturer, commits an investment of INR 150 crores in FY24 to proliferate its business and support its expansion to meet the industry’s escalating demand. This strategic commitment is a testament to the company’s unwavering dedication to delivering top-notch products and services that cater to the dynamic infrastructural needs of India. The company plans an outlay of INR 100 crores towards establishing a state-of-the-art uPVC facility at Rudraram, Hyderabad, to increase the monthly production of uPVC profiles by 70% from 700 tonnes to 1,200 tonnes, as well as windows by 150% from 20,000 sq. metres to 50,000 sq. metres. Additionally, another INR 50 crores will be utilised to expand Aparna Enterprises’ tiles, ready-mix concrete (RMC), and aluminium businesses.

The building materials industry is witnessing tremendous growth due to factors such as urbanisation, infrastructure development, and the soaring demand for real estate. It is estimated that the industry will grow by 8-12% over the next five years. As cities expand and modernise, the need for high-quality building materials becomes paramount. Aparna Enterprises, with its diverse product portfolio, including tiles, RMC, uPVC doors and windows, uPVC profiles, and aluminium doors and windows, is well-positioned to meet this demand. The company recognises the potential of these growth opportunities and aims to leverage them to solidify its position in the market.

Commenting on the development, Mr. Ashwin Reddy, Managing Director, Aparna Enterprises Limited said, “With our business footprint spread across the country, we are determined to provide comprehensive solutions to every person and institutions’ diverse infrastructural needs. Our ambitious growth plans are driven by our continuous efforts to offer the best products under the Aparna Enterprises banner. We are confident that our investment in the new uPVC facility and the expansion of our tiles, RMC, and aluminium businesses will enable us to cater to the evolving needs of our customers while strengthening our market presence. We are targeting a revenue of INR 2,100 crore by the end of this financial year.”

In a strategic move to tap into the West market, Aparna Enterprises has launched its RMC business in Mumbai, commencing operations in July 2023. This expansion will allow the company to leverage the growth opportunities in the region and further establish its presence. Additionally, the company plans to strengthen its Alteza business (aluminium doors & windows) by adding new dealers across key locations such as Delhi, Mumbai, Goa, Pune, Kerala, Tamil Nadu, Andhra Pradesh, and Telangana. These initiatives are part of the company’s commitment to expand its reach and capturing the emerging market opportunities.

Aparna Enterprises manufactures and markets its products under Aparna RMC, Vitero Tiles, Aparna Venster uPVC windows and Doors, Ökotech uPVC profiles, Aparna-Craft, Alteza by Aparna-Craft and Aparna Unispace (Luxury Showroom for Leading European Sanitary ware brands).

About Aparna Enterprises Ltd: 

Aparna Enterprises Limited (AEL) is a part of the highly successful Aparna Group. Founded in the year 1990, AEL operates through a range of businesses in building-material products, such as RMC (ready-mix concrete), uPVC windows and doors, Floor & Wall tiles, Aluminium window and door systems & Exterior Facades, Cold Roll form products (Steel reinforcements for uPVC windows & doors, Cable trays, False ceiling channels) and Elegant Bath spaces and Kitchens. Associated with several landmark projects for over 30 years, AEL is renowned for setting benchmarks in technology, research, design, and quality. Today, AEL is an acknowledged leader in providing specifiers, contractors, and stakeholders with a range of high-quality products manufactured to the highest standards. AEL can meet any specification criteria while ensuring full compliance with all protocols. 

Pioneering Building Materials, Transforming Spaces – AEL

Aparna Enterprises Ltd (AEL) is a leading building materials company under the Aparna Group, founded in 1990 as a ceramic tile distributor and now excelling in various businesses within the building material sector. AEL attributes its growth to customer service, innovation, and adaptability to new technologies and market changes.

What sets AEL apart is our technical expertise, a diverse range of products, and a strong commitment to delivering high-quality output. The company utilizes advanced machinery and efficient production processes to minimize waste and offer cost-effective solutions. Collaborating closely with builders, architects, contractors, and specifiers ensures value-for-money offerings.

AEL prioritizes risk management, proactively identifying and mitigating potential risks, including supply chain disruptions, cybersecurity threats, and natural disasters. The company invests in technology and innovation to stay ahead in the competitive market and expand its product range.

With the building material segment projected to grow, AEL plans to expand operations across India, focusing on technology, talent, and customer satisfaction. Our vision is to exceed customer expectations at every step, from consultation to after-sales service. We contribute to the nation’s growth and development with our high-quality, sustainable building materials and by promoting responsible environmental practices in our operations.

Overall, Aparna Enterprises is committed to maintaining its position as a leading player in the building material industry through innovation, expansion, and a customer-centric approach while contributing to the growth of the nation through responsible and sustainable practices.

Aparna Enterprises eyes Rs 2,100 crore revenue by FY24

Aparna Enterprises Limited (AEL) is a flagship company of the Aparna group operating in the building material segment. The firm has evolved into one of the leading players in the country for quality building materials of the highest standards. Aparna Enterprises has set high benchmarks in the industry with its range of products.

Evolving constantly and embracing new technologies, AEL is focused on developing next-generation building materials, earning great recognition and trust from customers. The firm had shown a stellar performance in FY23 clocking a revenue of Rs.1,650 crore.

Aparna Enterprises Limited is targeting total revenue of Rs.2,100 crore by FY24 as the firm’s expansion is underway, establishing its presence across major markets driven by a strong demand for construction materials.

According to the experts, the estimates show the market size of the building material industry at around $225 billion. The projected growth rate for 2023 is around 10%, and it is estimated to clock a CAGR growth of 8% to 9% in the next five years.

While the industry shows a positive growth curve, Aparna Enterprises seizes this opportunity, setting up a new uPVC manufacturing unit in Rudraram, Hyderabad, with an investment of Rs.100 crores. With this new facility set up, the company’s production capacity of uPVC is projected to increase to 1,200 tonnes from the current capacity of 700 tonnes per month.

“The building material segment is an interesting space to be in. And COVID was a blessing in disguise as well because everyone realized the importance of having their own home, which boosted the real estate segment as well. And the demand boosted other segments, be it cement, steel, tiles or UPVC,” said Aparna Reddy, Executive Director, Aparna Enterprises.

Currently, Aparna Enterprises has a favorable presence in Vietnam, Bhutan and Bangladesh.

The company’s growth is complemented by the establishment of new company-owned stores and the firm is all set to explore new international markets like the United States, added Ms. Reddy.

She expects exports to contribute 10% of the group’s business over the next two years.

Ms. Reddy also quoted, “Although domestic consumption is high, we are also interested in exploring other international markets because pushing the Indian product has become much easier now compared to earlier times. There is a willingness to buy Indian building material now.”

At present, Aparna Enterprises Limited generates close to 70% of its business from private developers and up to 30% from government-related projects.

“We have started focusing more on government projects over the past three-four years. The government is also investing a lot in the medical and health segment,” she said.

Building materials to see 10% growth in 2023, thanks to industry momentum: Aparna Enterprises

The year 2022 saw a recovery for the building materials sector. The sector had a robust rebound due to the emphasis on infrastructure development and the rush to acquire real estate assets. The building materials industry recovered and moved in the direction of pre-covid levels. In 2022, the industry had a 10% rise. The sector is not showing any indications of slowing down as 2023 approaches; rather, it is headed in the direction of rapid expansion. Growth in the building materials industry is crucial for the economy as a whole since it employs more than 51 million people and accounts for roughly 9% of the nation’s GDP.

The country had 1,559 projects in the works totaling Rs 26.7 trillion ($352.3 billion), according to the Infrastructure and Project Monitoring Division of the Ministry of Statistics and Program Implementation (MoSPI), as of May 1, 2022. Even if some of those may be almost finished, the fact that so many large projects are still in the works shows the building materials sector has a lot of room for growth.

The expansion of residential and commercial real estate is another important aspect boosting the momentum. The number of new projects across the nation is predicted to significantly expand in 2023, which will raise the need for construction supplies. Even today’s millennials are starting to see a home as a need and a source of long-term stability. Even the market for luxury homes has seen favourable investments since the outbreak. This can need the use of strong, high-quality building materials. Additionally, the industry is benefiting from a growing awareness among individuals and corporations to embrace greener lifestyles. In 2023, the industry is anticipated to increase at a double-digit rate.

Ashwin Reddy, MD, Aparna Enterprises, added, “The govt’s vision to be a $5 trillion economy and the resultant investments in infrastructure is a key factor driving the growth of the sector. Be it the National Infrastructure Pipeline (NIP), or Pradhan Mantri Gati Shakti National Master Plan; the impact on the building material industry looks optimistic. From a sub-sector point of view, RMC, uPVC window and door systems, tiles, and manufactured sand are expected to be the biggest gainers as more and more customers are looking for alternatives that reduce the usage of natural resources. For instance, manufactured sand or Robo sand is an excellent alternate to river sand, and the adoption of this helps in reducing the mining of sand for construction. Similarly, uPVC window and door system is a good alternative for wooden windows and doors.”

The market opportunity for the sector is enormous, but it will need a concerted effort from all the stakeholders, including the government, for it to be realised. The Indian RMC market is now valued at $25 billion and is anticipated to expand by an average of more than 15% over the following four years. Not far behind is uPVC, the market for which is anticipated to grow by 11% annually and reach $7.3 billion by 2025. 

Inflation is one of the important issues that will need a prompt response. The cost of raw materials is increasing as a result of state government taxes and supply chain disruptions. Inflation results in rising labour and raw material costs. Once it is in check, the expenses may be brought down to a level that is affordable for the participants that are active in the market. The government may consider lowering interest rates if the inflation returns to normal or is brought under control because the segment is also severely impacted by the rise in interest rates. In the interim, interest subsidies may be given to the producers of critical building materials to combat the anomalous rise in manufacturing costs. Thirdly, a persistent problem is a shortage of competent labour. In 2022, the construction industry saw an 85% lack of competent workers, according to Statista. Therefore, a foolproof strategy is needed to prepare the workforce for future demands. 

Last but not least, the many permissions needed for each infrastructure or real estate project increased the difficulties already faced by category players.

The Indian government has made several interventions in the building materials business during the past two to three years, but there are still many issues that need to be resolved for a brighter future.

Navigating Leadership Challenges: Insights from Ashwin Reddy

Ashwin Reddy, Managing Director of Aparna Enterprises, expresses his views with SiliconIndia about Aparna Enterprises Limited, the challenges it successfully overcame following the pandemic, how modern-day buyers are looking forward to getting innovative building materials, and AEL positively keeping up with all of the advancements, client expectations when purchasing the ideal building materials, how Vitero had a huge success in the tile manufacturing industry, and much more.

Can you describe leadership challenges you overcome as a leader?

The biggest challenge a second-generation leader faces is acceptance from existing stakeholders. Since people look up to leaders for inspiration and decisiveness, every leader requires to develop the wisdom to steer the organization in the right direction.

The other crucial challenge often faced by leaders is to constantly refine policies and processes to ensure a learning and progressive culture in the organizations. Policies and processes define the organization’s growth span. Mentioning it in the HR manual is not enough, as a leader one will need to practice and lead by example. For instance, if you want to build an organisation that has an open-door policy, you may have to keep your doors open for feedback and suggestions from across employees.

Do you ever face challenges in getting to a consensus with other leaders in the company?

Disagreements are bound to happen between people, however if clarity in objectives is aligned across stakeholders, it reduces friction and facilitates an agreement.

The ability to articulate the purpose clearly and openness to hear others’ feedback are must-have skills. If you are able to communicate your ideas while also understanding your team’s views and opinions, you will be able to come to a decision that is beneficial for the organisation.

How do you measure your progress in terms of being a business leader?

Turnover and profits are primary indicators of an organization’s growth. However, an organization’s success can also be measured by observing how it manages and grows its physical (employees & machinery) and virtual (brands, intellectual property) assets. Measurement of progress should not be unilateral, rather it should take into consideration all the different factors that are critical for the organisation. Creating a positive work culture and imbibing values such as equal opportunities with a growth path, laying down a vision, and charting down a long-term growth strategy with measurement metrics are also yardsticks that allow measuring success.

Can you tell us about the brand, “Vitero” and what are the steps you took to make it a success?

Vitero as a brand had grown significantly in a short span of time. Started operations in 2018 Vitero now produces 30,000 sqm of floor & wall tiles every day. These tiles are sold through a rapidly growing network of dealers across several states in India and Vietnam. The growth is a result of constant focus on durability and high quality in the tile manufacturing process. Vitero Tiles are manufactured using cutting-edge technology. The manufacturing process is followed by stringent quality-checking measures which ensure that only high-quality tiles make their way out of the manufacturing facility.

What is your overview of the building material market in the country?

Building material is an emerging market and has grown significantly since post covid lockdowns were released in India. The growth of the infrastructure industry and the revival of the real estate industry are having a positive impact on the growth prospects of the industry. Currently, the building material industry stands at around $225 Billion in terms of market size. The sector is projected to register a growth of 10% in 2022 and a CAGR growth of 8% to 9% over the next five years.

What are the major expectations any client (Individual or organization) has from a building material firm?

The expectations may vary slightly from product to product. However, the most sought-after requirement or expectation of any client, be it an individual or organization are:

  1. Quality of the product– Customers go for products offering higher value for their money. Offering quality products is a value that clients always appreciate. Offering client-quality products improves the trust and faith in a particular brand. Word-of-mouth is the strongest publicity and there is nothing better than being known for quality.
  2. Timely delivery: In today’s world time is money. Be it organisations or individuals they appreciate building material providers who can help them with the timely delivery of products. Timely delivery helps in streamlining the construction process and even ensuring the construction is well within the budget. Apart from labor-related delays and costs, delay/nonavailability of building material on time is a major concern during construction.
  3. Customisation: Customers are increasingly looking for products that are best suited to their needs. Agility to provide customisation is a key factor that customers are looking for while finalising the building material products.