Alteza’s Elegance and Aesthetics Now in Pune
Aparna Enterprises has entered in the Pune market through its B2C aluminium windows and doors brand, Alteza.
The company later plans to expand its reach
across the state, targeting key cities like Nagpur, Kolhapur, Nashik and Aurangabad. In the first year of its operations, it aims to capture 5% market share in the state.
Launched in 2019, the Alteza brand has created revenue of Rs 80 crore and has presence in all southern Indian states.
The company is planning to increase the revenues from the brand to Rs 150 Crore by FY 25 through expansion, and expects it to contribute to 15% of the revenue by FY27.
Aparna Enterprises has reported a topline of Rs 1850 Crore in FY24. The Hyderabad-based Company operates in the construction materials space such as ready-mix concrete, floor and wall tiles, aluminium window and door system, cold roll form products and elegant bath space and kitchens.