Aparna Enterprises to Invest 100 Crores inAlteza Brand in Next 4 Years
Leading building materials player, Aparna Enterprises Limited today announced their plans to invest INR 100 crores towards building its aluminum window and door system brand Alteza in next 4 years. The investments will be used for strengthening its product portfolio as well as manufacturing facility, marketing and retailing. The occasion also witnessed launch of their latest range of slim aluminum sliding door system – ACA M-19 Series. The system works on very narrow sightlines and is the slimmest aluminium sliding door system that Alteza offers to its customers. This unique system is based on minimalistic design, which offers 19 mm of thin aluminium profile throughout the door opening including the interlock, and the system can be used for corner openings as well.
Commenting on the plans for Alteza, Mr. Ashwin Reddy, Managing Director, Aparna Enterprises Limited, said, “Aluminum window and door system market in India is close to INR 20,000 crores and it is growing at a CAGR of 7.9%. There is a growing demand for quality products as well as services and we are gearing up to address this demand. From the 100 crores, 60 percent of the funds will be directed towards strengthening the manufacturing capacity and the rest towards research & development and building our dealership network. To complement this growth vision, we are also planning to strengthen our team. We plan to hire more than 100 people by the end of 2021 and majority of this will be in Telangana. We are optimistic that Alteza will capture 8-10% of the organized aluminum door and window market by 2025.”
Launched in 2019 Alteza has wide range of aluminium window, door and railing systems. With Alteza ACA M-19, the brand will be further strengthening its foothold in the growing premium aluminum window and door systems market. The new system ACA M-19 is the slimmest sliding door system from the house of Aparna Enterprises. The system comes with a slimmer interlock and reverse interlock of just 19 mm as compared with 40 mm in standard sliding door systems. The ACA M-19 system can manage single panel of 6.72 M2 dimension and can manage single panel weight of 300 kg. The elegant system with thin profiles will enable consumers to have more light that can come inside the home and views of the outside are less inhibited. Slimmer interlocks are also considered attractive and show resemblance to a contemporary appearance.