Hyderabad: German modular furniture brand Nolte is betting on the growing real estate market in Hyderabad. It is looking to partner with the builder and developer community to offer modular kitchens. In this direction, it has open its first showroom in partnership with city-based Aparna Unispace, the luxury home fitting showroom.
Aparna Unispace will be the exclusive dealer of Nolte kitchens for Telangana and Andhra Pradesh.
Speaking on the occasion, Alok Duggal, director, Nolte India, said the kitchens will be manufactured in Germany and will be assembled here. It would take about three months for the company to deliver on the orders. The cost per unit averages around Rs 3 lakh and increases with specifications. Nolte will partner with various players- appliance makers and suppliers, designers, architects, plumbers and others.
It has so far delivered more than 700 high-end kitchens across India and has processed about 10,000 orders in all. “With GST, issues related with logistics have eased out and now we are able to transport the kitchens to any State,” he said adding that it has a primary warehouse at Krishnapatnam port. It will be keen on setting up a manufacturing plant in three to four years after the volumes increase, he said.
Among others, it will also look to offer furnished bedrooms, whose average costs will be Rs five lakh upwards and will include various components like beds, mattresses, dressing table, wardrobes and others.
Duggals said Nolte has 22 showrooms across India. Each showroom sees an investment of Rs 50 lakh.
“Hyderabad is one of the fastest growing cities. There is a lot of demand for high-end kitchens, he said adding that kitchens are getting larger with more space allotted. However, focus remains on functionality. People are looking for warranty and prefer to deal with organised players, he said. It is already working with players like India Bulls, MPM, Lodha, embassy and others in various markets.
Notle has six production units. “We offer customers a choice of over 160 colours for exteriors and 14 for interiors. Each product undergoes a quality check ensuring security, reliability and quality,” he said adding that customers can get a look and feel of its products at Aparna Unispace.