Aparna Enterprises Meeting Demand.

T Chandra Sekhar, Technical Director, Aparna Enterprises, reveals to Maria R why Aparna Crusher has become one of the most trusted names in Telangana and Andhra Pradesh and gives credit to Puzzolana’s high-tech machines for helping them deliver high-quality products.


How do you see the pace of growth and development in India’s Infrastructure and residential construction sector?
We see great growth in infrastructure and residential construction in India. Some of the factors contributing to this growth are policies taken by the Indian Govt. over the years. In the Union Budget 2018-19, `71,000 crores was allocated for national highways and `19,000 crores to the Pradhan Mantri Gram Sadak Yojana (PMGSY) for development of roads in rural areas. Highway network in the country is expected to grow to 50,000 km by 2019. We can also see that national highway construction in India increased by 20% year-on-year in 2017-18. Also, the creation of National Highways Investment Promotion Cell (NHIPC) is attracting foreign and domestic investment in India’s highway projects. Indian real estate market is expected to touch $180 billion by 2020 and contribute 11% to the GDP.

What led Aparna Enterprises to diversify from manufacturing building products to real estate to quarrying of aggregates and sand manufacturing? What are the strengths of each business vertical?
The company started trading tiles in 1990. When founder SS Reddy recognized the need for quality building materials, he became determined to manufacture world-class products in India for which he began importing European and other world-class manufacturing technology. Today, we are the leaders in South India in manufacturing double charged vitrified tiles, uPVC windows, doors, and profiles, aluminum structural glazing, Feldspar, read mix concrete and crushed rock fines.

The company entered the real estate sector in 1996 by developing gated communities. Today, Aparna Group has its presence across India with its diversified business portfolio. Our core strength lies in delivering world-class products, be they homes or building materials, through innovation and sustainable practices.

Now that there are greater opportunities in aggregates for road and highways construction and coarse and fine sand for infrastructure projects and real-estate development following the government’s ban on river sand, how is Aparna Enterprises ensuring sustainable growth of its businesses?

Sand is a rudimentary material that is required for construction. The expanding infrastructure and growth of urbanization has pressurized and increased the demand of natural sand, which is now in decline and has become a point of concern for realtors since a long time. This decline has been seen in developing countries like India where the source of natural sand (river beds) have been exploited and the mass mining of the sand has lowered the streams bottom and in turn led to bank erosion.

The demand for river sand for making concrete is increasing day by day and has reached a point where the rivers can no longer meet the rising demand of the construction sector. It takes millions of years for natural sand to form and cannot be replenished. However, a few cement manufacturers have replaced natural sand with manufactured sand. Though many players in this industry are taking a stance in reducing use of river sand; however, in rural areas, many still use river sand despite government regulations and law enforcement.

Aparna RMC has started using crushed rock fines (manufactured sand) in ready-mix factories as fine aggregate. Our commitment to sustainability in construction has been recognized by Indian Green Building Council (IGBC) during the construction of one of our flagship gated community, Aparna Sarovar Grande in Hyderabad.

How well equipped is Aparna Crusher with new technologies and high-tech equipment, and what crushing plants do you have in your fleet?
Aparna Enterprises forayed into quarrying of metal aggregates like crushed Robo Sand/ Metal Chips for road & building-materials under the brand name Aparna Crusher in 2014. Since then we have become one of the most trusted crushing plants in the states of Telangana and Andhra Pradesh. The first plant was set up in Madharam Village of Telangana and was expanded to Anakapalli Village of AP in 2016. To deliver the best quality products, Aparna chose Puzzolana as its equipment provider. All the plants are 3-Stage 200 TPH crushing plants, which means that Aparna Crusher is able to provide world-class raw materials such as crushed rock fines and robo sand for producing reliable ready-mix-concrete.

Aparna Crusher started production using two high-tech Puzzolana plants; what influenced you to choose this brand?
The main reason was Puzzolana’s high reputation in the infra segment. Their Make-In-India efforts have been driving their brand further. The Group offers comprehensive solutions across design, manufacture, supply, installation, and commissioning of Crushing & Screening Plants on a turnkey basis. Their presence in South India is another reason why we chose them.

Currently, we are producing and meeting the demand of our in-house RMC plants. Our RMC division is a market leader, and our crusher plants run continuously on most days.