The stories we’ve heard and the facts that we know of earlier India regarding women paints a very horrible picture in our mind, and the inhumane practices towards women silence our thoughts and are still prominent today in many regions. In a nation where sending girls to school wasn’t a widespread practice, some women fought through this system and rose to become entrepreneurs in that era, breaking all the stereotypes becoming an example for many aspiring women.

Views on Women Entrepreneurs by Ms. Aparna Reddy, Executive Director, Aparna Enterprises.

What are the most common challenges faced by women when they start a business?
Starting and managing a business is another name of facing different challenges every now and then. The usual challenges which everyone faces are to keep a clear vision, define long- and short-term goals, hire right talent and manage finances effectively.

Apart from these challenges women entrepreneurs also have to work hard to gain respect and acceptance from their fellow workers. Often in organizations, winning the trust of internal and external stakeholders becomes a mountainous task for women leaders. While the ecosystem is becoming more progressive, however there is still a long way to go.

Is there a change in societal perspective as more and more women are rising up to be entrepreneurs?
Today we have many leading women entrepreneurs who have reached high in their careers and earned respect in the business world and society. Not only this, but women leaders have also created a strong foothold for themselves in industries that were otherwise male dominated. This visibility is changing the social perspective for women leaders and encouraging women to aim high and give their best in achieving their goals.